Hello, I’m Group Creative Director at Droga5 Dublin, with over 25 years’ experience creating and directing standout campaigns for global brands like The LEGO Group, The Times, Samaritans, McDonald’s, Jameson and Heineken (to name just a few). I’m obsessed with creating insanely ambitious work and the creative culture that allows that to happen.

I’ve won a trophy cabinet worth of awards, including at shows like Cannes Lions, D&AD, The One Show, Clios, LIAs and Eurobest. Among my career highlights are a Cannes Lions Data Grand Prix for JFK Unsilenced with The Times, and a D&AD Yellow Pencil for Sleeping Flags, created in support of homeless veterans in Ireland.

In 2025, I spoke at the Cannes Lions Academy and joined the board of IAPI, Ireland’s marketing representative body. In 2026, I was invited to judge at Eurobest, Effie Awards Europe and the LIA’s.

Samaritans 26th Minutes:

Cannes Lion Silver & Bronze

JFK Unsilenced: 

Cannes Grand Prix Data, 1 Gold, 3 Silver, 2 Bronze

Eurobest Grand Prix x 3, 2 Gold, 3 Silver

Grand Clio, 4 Gold Clio, 2 Silver Clio, 

D&AD Graphite & Wood Pencil

Sleeping Flags:

3 Silver Cannes Lions, 1 Bronze

2 Gold Clios, 2 Silver Clios

D&AD Yellow Pencil, 2 Wood Pencils and 1 Impact Pencil

One Show Bronze

Shred of Decency:

1 Bronze Cannes Lion

Hope Couture

D&AD Wood Pencil