Problem:

Failte Ireland wanted to launch a new destination proposition to the Irish public. A collection of locations in the East of the country steeped in history. We needed to find a way to communicate what Ireland’s Ancient East had to offer in a compelling way. 

Idea:

Our idea was to position the history of Ireland’s Ancient East as powerful stories that would stay with you forever. 

Execution:

Our launch film told the story of a Dad who used the epic stories from Ireland’s Ancient East to help his son sleep at night.