A world cup sponsorship idea that focused on a very unique asset
Heineken was a worldwide partner of the Rugby World Cup in 2015. As Official Beer Supplier of the tournament, Heineken had exclusive rights to the coin toss that opened every match of the tournament, so we decided to build our campaign around this unique property.
Our launch film featured the infamous Heineken ‘Man of the World’ and featured two legends of the game, the late All Black star Jonah Lomu and South African World Cup winning captain, John Smit.