Last week, Amnesty International Ireland launched a video which shows how all pregnant women and girls in Ireland are at risk of having their human rights violated because of the Eighth Amendment.
“We wanted to make a film that would add to the conversation. We wanted to show that the Eighth Amendment isn’t just about abortion and that it affects every woman and girl in Ireland. We wanted to show how women from every corner of Ireland, from every background are at risk because of the Eighth Amendment,” said Colm O’Gorman, Executive Director of Amnesty International Ireland.
This film is about a little boy who can’t get to sleep. His dad begins to tell him stories from a big, orange book and they are transported to the beautiful landscapes of Ireland’s Ancient East. They witness the brutal Viking raids in the spectacular Dunmore Caves in Kilkenny. They experience the tragic history of Spike Island in Cobh. They visit the world’s oldest lighthouse on Hook Head. They imagine the origins of the mysterious dolmens in the stunning Cavan Burren. Finally, the little boy discovers where his dad’s stories really come from.
Cannes Lion winning campaign 2015
At Daintree, paper is their favourite thing in the whole world. So when paper was used to spread some ugly lies in the run up to the marriage equality referendum they weren’t one bit happy. So we created ‘A Shred of Decency’. It’s confetti made from 100% recycled lies in support of marriage equality. #shredofdecency
Heineken were looking for an Irish legend. So we asked several unsuspecting people to come and record their hidden talents. So up-stepped the Iceman, the Hula Hoop Girl, the Legendary Mr. Spoon, The Keepy Upper, The Blind Rubix and The Human Robot... to name a few.
They thought they were coming to the Mill Theatre in Dundrum to perform in front of a camera... alone. They were in for a fright.
As part of Heineken's 'Everybody is legendary at something' campaign we created a fully interactive youtube masthead where you could test your skills at bottle sliding using your smartphone.
To play game CLICK HERE
In rugby, as in life, you never know if things are going to bounce in your favour or not.
This fully integrated campaign, as part of Heineken's sponsorship of the Heineken Cup, challenged Heineken drinkers to look beyond the obvious for richer rugby experiences. See if you can spot the hidden rugby references peppered across our TVC.
Here is a selection of other television campaigns that I have produced and art directed in the recent past.
To see full TV portfolio CLICK HERE
This is a selection of my print work. Click on any image to expand.