Everyone knows how tough it can be to be a teenager sometimes. Soar help young people confront their personal challenges so nothing gets in the way of their extraordinary potential. We see just how important this phase of being a teenager really is.
GOLD Winner for Creative Bravery Kinsale Sharks 2017
A film commissioned by Amnesty International Ireland to raise awareness about the fact that all pregnant women and girls are risk under the 8th Amendment. #Repealthe8th
eir asked us to create a campaign to help highlight their amazing, great value, bundled products. Bundled ads are usually a template of never ending lists of offers and add ons that end up boring the viewer into a total quivering stuper.
So we decided to focus our campaign on the idea of 'Great Combinations' and, in this instance, get the help of another great combination.... the Legendary Lords Of Strut. Mmmmmmmmmmmmm....
Very proud to have been involved as a Creative Director on this project. They all said it couldn't be done but the eir team found a way.
When a young american man, Andy from Ohio, tweeted a complaint about his ill fitting pants to Rothco, our Creative Agency, rather than Rothco, the American Clothes Manufacturer... we decided to step in and help in the only way we knew how. And so our #pantsforandy campaign was born and within 24 hours of the original accidental tweet, we had a billboard and radio campaign live in Ohio, a website and a bespoke song written, recorded and put to a bombastic music video. All to help a young man on a mission to find the perfect pair of pants. You're welcome Andy.
Epica Winner 2016
This film is about a little boy who can’t get to sleep. His dad begins to tell him stories from a big, orange book and they are transported to the beautiful landscapes of Ireland’s Ancient East. They witness the brutal Viking raids in the spectacular Dunmore Caves in Kilkenny. They experience the tragic history of Spike Island in Cobh. They visit the world’s oldest lighthouse on Hook Head. They imagine the origins of the mysterious dolmens in the stunning Cavan Burren. Finally, the little boy discovers where his dad’s stories really come from.
Cannes Lion winning campaign 2015
At Daintree, paper is their favourite thing in the whole world. So when paper was used to spread some ugly lies in the run up to the marriage equality referendum they weren’t one bit happy. So we created ‘A Shred of Decency’. It’s confetti made from 100% recycled lies in support of marriage equality. #shredofdecency
As part of Heineken's 'Everybody is legendary at something' campaign we created a fully interactive youtube masthead where you could test your skills at bottle sliding using your smartphone.
To play game CLICK HERE
Here is a selection of other television campaigns that I have produced and art directed in the recent past.
To see full TV portfolio CLICK HERE
This is a selection of my print work. Click on any image to expand.