Irish veterans risk everything to serve the flag, but it doesn’t always serve them. Despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, many have been left destitute and in desperate need of help. Public awareness of the plight of these homeless veterans is almost non-existent. We needed to raise awareness and funds fast.
The flag is an incredibly important to all members of the Irish military. They have risked their lives for it. They hold it in the highest esteem, and the protocols around its representation and treatment are incredibly strict.
We decided to use it as a symbol and start a much needed conversation. If our veterans were laying in the gutter, then so too would our flag.
We created Sleeping Flags. We took the iconic green, white and orange Tricolour flag and paired it with the object most universally associated with homelessness, the sleeping bag. A jarring and shocking combination which forced the public to consider what is more important to them – the flag, or the people who serve it.
On the 22nd of November 1963, on his way to deliver a speech at the Dallas Trade Mart, JFK, the voice of his generation, was silenced. But what if we could unsilence his voice?
What if technology had advanced so much to allow JFK to finally, after 55 years, deliver the ‘Trade Mart Speech’ that he was due to deliver on that fateful day in Dallas? Working with tech company CereProc we created – The Dallas Trade Mart Speech – a world first, an AI audio speech made completely out of data.
Everyone knows how tough it can be to be a teenager sometimes. Soar help young people confront their personal challenges so nothing gets in the way of their extraordinary potential. We see just how important this phase of being a teenager really is.
Stills shot by me on set.
Epica Winner 2016
This film is about a little boy who can’t get to sleep. His dad begins to tell him stories from a big, orange book and they are transported to the beautiful landscapes of Ireland’s Ancient East. They witness the brutal Viking raids in the spectacular Dunmore Caves in Kilkenny. They experience the tragic history of Spike Island in Cobh. They visit the world’s oldest lighthouse on Hook Head. They imagine the origins of the mysterious dolmens in the stunning Cavan Burren. Finally, the little boy discovers where his dad’s stories really come from.
GOLD Winner for Creative Bravery Kinsale Sharks 2017
A film commissioned by Amnesty International Ireland to raise awareness about the fact that all pregnant women and girls are risk under the 8th Amendment. #Repealthe8th
Very proud to have been involved as a Creative Director on this project. They all said it couldn't be done but the eir team found a way.
When a young american man, Andy from Ohio, tweeted a complaint about his ill fitting pants to Rothco, our Creative Agency, rather than Rothco, the American Clothes Manufacturer... we decided to step in and help in the only way we knew how. And so our #pantsforandy campaign was born and within 24 hours of the original accidental tweet, we had a billboard and radio campaign live in Ohio, a website and a bespoke song written, recorded and put to a bombastic music video. All to help a young man on a mission to find the perfect pair of pants. You're welcome Andy.
Cannes Lion winning campaign 2015
At Daintree, paper is their favourite thing in the whole world. So when paper was used to spread some ugly lies in the run up to the marriage equality referendum they weren’t one bit happy. So we created ‘A Shred of Decency’. It’s confetti made from 100% recycled lies in support of marriage equality. #shredofdecency