Problem:

As an Irish Veteran, your life is more at risk living on the streets of Ireland, than it was deployed to a warzone. We needed to find a way to bring awareness to this issue and raise vital funds to help solve it.

Idea:

To help show how vital the work of O.N.E. is, we’re going to highlight the battle for survival homeless veterans go through, by adapting a well known military element for the streets.

Execution:

Introducing Hope Couture, a line of bespoke camouflage streetwear designed not just to bring awareness to Irish veterans who face homelessness, but to give them the hope and support to escape it.