Problem:

In the run up to Ireland’s Marriage Equality in 2015, there was a real worry that mis-information, hate and disgusting lies being peddled by some against gay marriage was going to turn people against voting yes.

Idea:

Our idea was to turn the lies and hate being printed and distributed around the country into something undeniably positive and a real celebration of gay marriage.

Execution:

In the run up to the referendum, we partnered with Daintree Paper, a Dublin based paper shop, and created ‘A Shred of Decency’. Wedding confetti made from 100% recycled lies in support of marriage equality.