THE CAMPAIGN THAT HELPED JFK DELIVER THE SPEECH HE NEVER GO TO GIVE

Problem:

People don’t want to pay for online news because they are used to getting it for free.

Idea:

The Times believes in bringing new perspectives to the news, even if it’s a new angle on an old story – like the legacy of one of the greatest orators of all time, John F. Kennedy

Execution:

Working with tech company CereProc we created ‘JFK Unsilenced’ – the world’s first AI audio speech made completely out of data. Over a period of 8 weeks, we painstakingly reviewed 831 JFK speeches and interviews and, through an intricate process of advanced reconstructive sound engineering, we were finally able to hear ‘The Dallas Trade Mart Speech’, delivered in JFK’s own voice.